Project: Social Media Ads 

San Francisco State University College of Extended Learning (CEL)

SF State CEL employs a multifaceted approach to engaging with, and marketing to, prospective students. Part of their marketing mix is social media campaigns. SF State CEL initiated geo-targeted social media marketing campaigns that required digital ads and graphics for social media outlets including websites and Facebook. We developed static and carousel ad series for Facebook and a series of static ads to appear on Hearst Media owned websites.

Facebook Carousel Ads

SF State CEL_FB Carousel.jpg

Facebook Static News Feed Ads

SF State-FB_Static Ad.jpg

Project: Email Motion Graphic

SF State CEL uses email to alert prospective and current students of upcoming information sessions and course offerings. We designed and scheduled emails for the various programs including static and motion graphics. Here is an example of a motion graphic that was used as the email hero image.


Project: International Recruitment Marketing Collateral

SF State CEL has a strong international recruitment effort. They needed a complete suite of marketing materials and new visual look for the campaign. I was contracted to develop the visual look of the international collateral and design the individual pieces. With upcoming international college fairs on the horizon, the materials needed to be completed within a few weeks.

My goal was to create a visual campaign that was colorful, youthful and attention getting, but also followed SF State brand standards. The look and feel also had to have the flexibility to be used in many different formats. What follows is my design solution.

International Program One-sheets


Standing Pop-up Banners


Project: SF State CEL Annual Report

SF State CEL needed an annual report that would tell the story of the College through engaging visuals, facts and figures. The report was designed to show the SF State community and external partners CEL's accomplishments, financial contributions to fellow SF State colleges, and its bold and promising future.


Project: "Make a Better Job Happen" Out-of-Home Campaign

SF State CEL launched the “Make a Better Job Happen” ad campaign to support SF State's broader “We Make … Happen” campaign. The simple use of SF State's brand colors and text only graphics provided strong visual contrast to the often visually cluttered Muni/BART stations and rail cars, and was easy to read for commuters.


Project: College Signage

SF State CEL requested small signs in front of their elevators to direct student and visitors to classrooms and offices. The entrance to CEL is confusing because there are two directions available once someone exits the elevators. Seeking to provide the best solution, I did a space assessment of the CEL foyer and discovered more significant signage was needed.

SFSU College of Business (CoB) shares the floor with CEL and often received inquiries from CEL guest because of its visible brushed aluminum signage. I designed an opposing sign to balance the CoB sign and establish CEL's presence on the floor. I also moved their display monitor, which lists classes and room numbers, to an underutilized space that was more prominent to visitors. I also recommended and designed aluminum signage for the registration desk and Dean's office.